A landing page design for the research program I am building out.
You can read more about the research program itself here.
Redesigning a tool for the modern marketer.
Roundteam is a startup that provides a web-based platform to manage multiple Twitter accounts. For brand managers and marketers who often keep track of the content and metrics of several Twitter accounts, Roundteam's product is an indispensable tool.
Roundteam's existing dashboard was a robust tool for filtering, tracking, and publishing content on Twitter. The interface, however, was not very user-friendly. We redesigned the dashboard based on insights developed through user research.
As a contributing designer on a small team, I performed comprehension and usability testing, created wireframes, and contributed to the visual design and high-fidelity prototype.
When interviewing current users of Roundteam's dashboard, we discovered two main groups of users. First, power-users who had developed a deep understanding of how to use Roundteams tools to meet their needs, often creating counter-intuitive or unique workflows in the process. Second, the remaining users who were not taking advantage of the variety of features.
Although we interviewed and tested with both power-users (innovators) and the rest of the early adopters, we focused the redesign on making the overall experience more intuitive for the less savvy user. We aimed to lower the barrier for adoption by redesigning the dashboard for ease of use.
Validating the Prototype
We incorporated user's feedback from the initial prototype and iterated on the design. We also made it a priority to improve upon key usability heuristics.
For example, we increased thevisibility of system status by indicating more clearly when connected accounts were active, and which individual account was selected for observation or editing.